Clothing went baggy and colorful. In the early nineties vibrant streetwear and fashions worn by hop hop artists were becoming increasingly mainstream as popularity of hip hop music grew among the suburban community, urban styles were seen everywhere. By the late 1990s hip hop style was arguably the most popular among young people.
It is also said that when the 90s began the supermodel was born. Ladies like Naomi Campbell ruled the runways and attracted the world with their good looks.
In 1990s colors shifted to a mixed bag of neutrals and subtle shades and tints.